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Sustainability of ASOS

Environmental footprint at ASOS

Unfortunately, ASOS was not able to score in this eco category. Although the company is working on reducing its CO2 emissions, the successes achieved so far are not significant enough to award an eco point for this. In the summer of 2022, a self-developed eco collection called ASOS Circular Design was launched. The products consisted partly of innovative materials and were designed to be circular. Unfortunately, it was only a few items and the collection has not yet been supplemented or continued.

Animal welfare at ASOS

ASOS has an Animal Welfare Policy, to which all partner brands must adhere. This stipulates, among other things, that no materials made from animal silk, horn, pearls, bones, teeth, fur (including the fur of Mangolian lambs and Angora rabbits), and no components from endangered, exotic, or wild animals may be used. The permitted animal substances, such as leather or wool, must come exclusively as a by-product of animals from the meat industry. Although ASOS doesn't offer any filtering options here either, it's possible to find vegan products. That's why we awarded an eco point in this category.

Ethical working conditions at ASOS

As a globally operating fashion retailer, which also has brands for which production is carried out, assessing this eco category is not easy. We have used the information that we have found in both, the ASOS Sustainability Report, as well as the classification in the Fashion Transparency Index 2022. First of all: despite initial efforts in the area of working conditions, we have not awarded ASOS any points here. This is mainly because no part of the supply chain is certified according to labor standards. ASOS received a score of 51-60% in the latest Fashion Transparency Index. There was a slight improvement compared to the previous year, but it was still unsatisfactory.

Marketplace sustainability at ASOS

As a department store, ASOS has so far not attached any importance to winning over particularly sustainable partners for its range or expanding the existing one with such. Local providers are also not supported permanently. But what is really annoying is the lack of filters and navigation options in the online shop, to find sustainable products quickly and easily. The existing product descriptions could also contain more information on the sustainability of materials, country of production, etc.

Other eco-friendly practices at ASOS

Here ASOS was able to get 2 out of 3 possible eco points. One for the ambitious sustainability goals and the other for the high level of commitment to charity. With the ASOS Foundation, the company supports disadvantaged young people in Great Britain, India and Kenya.

About ASOS

Who Is ASOS?

ASOS is the UK's largest online retailer of fashion and cosmetics. As a globally active, listed company, it sells to EU countries, China and the USA, among others. The name was originally an acronym for "AsSeenOnScreen," meaning: as seen on TV. This was the original idea of the two founders, Nick Robertson and Quentin Griffiths. A similar look worn by stars and characters on television would be offered later as clothing that could be bought by everyone. The concept was very well received by investors and was able to go onto the market in 2000 with substantial start-up capital.
The range includes products from 17 own brands as well as around 850 partner brands. ASOS is one of the so-called Ultrafast Fashion brands. Around 4,000 new items are added to the range every week, with a focus on young, trend-conscious buyers.
For this reason, it is surprising that ASOS has set itself high sustainability goals. The aim is to be CO2 neutral by 2023.
At the beginning of 2022, ASOS was suspected of having committed so-called greenwashing. The British Competition and Markets Authority led the investigation. The online news portal "i news" reported that a few weeks before the start of the investigation, ASOS had quietly removed its collections advertised as "sustainable" ("responsible edit") and the corresponding filters from the shop.

Is ASOS Sustainable?

ASOS is an eco newbie provider. That means the company has implemented a few sustainable practices, but still has a lot to do to be considered more sustainable. In any case, ASOS has set itself high goals. For example, the target of net zero CO2 emissions by 2030. So far, a few minor successes have been achieved. The fashion giant is very active in the area of donations and charity. And with the very large selection of products, vegans will also find products that meet their standards.

What Can I Buy at ASOS?

At ASOS you can shop for fashion and cosmetics for men and women. The range is huge and new items are added every week. Apparel, footwear, accessories, athletic wear, jeans, and face and body care products are among the most popular categories with customers. With the numerous subcategories in the menu of the online shop, you can get a good overview. This also includes "Activewear" and "Topshop" sections. In the outlet area, you will always find cheap bargains and the marketplace offers you the opportunity to shop from more than 800 vintage and independent brands from all over the world.
Our tip: Enter the term "vegan" in the search bar and discover items that have been produced in an animal-friendly way.

Does ASOS Offer Eco-Friendly Products?

At ASOS, it is very difficult to find eco-friendly products since there are no filters or collections for such items. However, if you know of a specific brand that offers sustainable products, see if it is available on ASOS.

Does ASOS Offer Any Promo Codes?

Coupons can be used at Asos for both product and shipping discounts. Check out Moincoin's website for the latest Asos promo codes.

Does ASOS Have Birthday Codes?

Yes! Simply sign up for an ASOS account and don’t forget to fill in your birthday. You will be emailed a 10% off ASOS promo code for your birthday. Two weeks before your birthday, you will receive this gift, and it will expire once your birthday has passed. Use it while you can!

Are there Codes for New Customers at ASOS?

Yes, every new customer can get 15% off at ASOS. Just sign up for a free ASOS account and use the promo code for your first purchase.

How to Get 20% Off ASOS?

You can easily get 20% off at ASOS by referring a friend. Once your friend has signed up for an ASOS account, they will receive a 20% discount code and you'll get yours once your friend has made a purchase.

How Do I Use an ASOS Promo Code?

Use the promo code link on Moincoins.com to get to the ASOS online shop.
Now shop as usual and put your desired items in the shopping bag.
Once you're done, go to check out.
A "Promo Code or Student Code" box will appear on the Confirm & Pay screen.
Enter your ASOS promo code and click "Apply code" to see how much you've saved!

Can I Get Free Shipping at ASOS?

Yes, you can get free shipping at ASOS! Order for more than $49,99 and use the standard shipping method to get your delivery free of charge. Alternatively, you can subscribe to ASOS Premier USA for unlimited next-day delivery on orders over $50.