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Is Princess Polly sustainable?

We classify Princess Polly as an eco skilled brand, which means that the company has taken several steps to improve its operations but still has a long way to go in terms of its eco-friendliness. When browsing the website, shoppers can find the Lower Impact collection of clothing and accessories made of "greener" fabrics, such as organic cotton and linen, recycled polyester, recycled plastic or recycled steel. On average, each item from the Lower Impact collection is created with 80% lower impact materials. According to the website, the Low Impact items account for 20% of all products and by 2025, the brand aims to have 60% of its products sustainably made. At the same time, this brand also encourages customers to shop and sell pre-loved items available on the Princess Polly Resale platform.

As far as other sustainability claims are concerned, Princess Polly only manufactures "based on consumer demand", and is making efforts to transition to lower-impact materials for all of its products, while producing on-trend, high-quality garments at accessible prices.
In 2023, the fast fashion company hopes to transition all apparel to be 100% vegan by ruling out fibers such as wool, leather or silk. Princess Polly also aims to expand its resources to educate customers about the importance of being considerate of their clothing and keeping their products for longer.

Environmental footprint of Princess Polly

In 2021, Princess Polly launched carbon-neutral deliveries in partnership with Shopify’s Planet app, which calculates customers' shipping emissions, and purchases high-quality carbon removal to counteract customer shipping. Princess Polly has worked closely with its factories on sustainable practices and in 2021, 15 of the company's factories were certified to create organic and recycled products. Also note that all of Princess Polly's packaging is recycled and recyclable, while 33% of waste was diverted from landfill globally.

As for sustainability plans and commitments, this fashion brand wants to reduce its footprint by over 30% by expanding the use of sea shipments, and employing lower-impact means of transportation whenever possible. By 2025, Princess Polly wants to have at least 60% of its products sustainably made and of a lower environmental impact. By 2030, the brand wants to become carbon neutral. By the same year, this brand aims to have  all consumer-facing packaging 100% reusable, recyclable or compostable

Animal welfare at Princess Polly

Princess Polly states that it takes animal cruelty very seriously and it has a strict no-fur policy. The company has worked with Four Paws, which is a global animal welfare organization, to develop the Animal Welfare Policy. According to this, Princess Polly prohibits animal testing and the inclusion of animals in its marketing communication.

The brand also requires its suppliers to practice good animal husbandry and adopt the Farm Animal Welfare Council's Five Freedoms. At the moment, less than 1% of Princess Polly's products are made from animal products, and by 2024 the brand aims to be a completely vegan company! It's worth mentioning that Princess Polly has already implemented a vegan edit and all of its products are Peta-Approved Vegan.

Ethical working conditions at Princess Polly

According to Princess Polly's website, the brand has built long-term, strong relationships with its suppliers and is committed to ensuring that every worker operates in an environment where their values are respected.

The company does not tolerate discrimination in hiring, compensation, access to training, promotion or retirement on the basis of race, ethnicity, nationality, religion, age, disability, gender or political affiliation. The brand also has a zero-tolerance policy on sexual harassment and pregnancy testing and expects workers to receive full maternity benefits in accordance with local legislation.

Other eco-friendly practices at Princess Polly

Princess Polly has also committed to charities and organizations. The brand has pledged to donate $500,000 each year to such causes. In 2021 alone, Princess Polly volunteered over 400 hours to the Butterfly Foundation, Fare Share, My Friend's Place and Stepping Stone House, and donated over 250,000 products to Thread Together and Union Rescue Mission.

As a fashion company, Princess Polly takes responsibility for the way it represents all bodies, regardless of size or shape. For this reason, the brand has introduced the Princess Polly Curve collection with expanded size options. In the future, Princess Polly wants to continue to address the needs of underrepresented figures in the fashion industry and make everyone feel welcome and comfortable.