At Moincoins, we are committed to help our customers make better, more sustainable shopping decisions for their everyday needs. That is the reason we invented an eco rating system that evaluates every partner brand and retailer on its eco-friendliness. We’re happy to explain how we rate our partner shops.

On this page:

There are several eco related markers we use throughout our website: eco status, eco tag and eco category.

On a brands’/retailer’s page you will find its eco status.

Eco statuses

Non eco

Partner shops that check off 0-2 of 12 eco criteria and hence still have a lot to improve about their environmental and social sustainability.

Eco newbie

Partner shops that check off 3-5 of 12 eco criteria and hence have already introduced sustainable practices for people and the planet, but have room to improve.

Eco skilled

Partner shops that check off 6-9 of 12 eco criteria and hence are already doing great in terms of environmental and social sustainability.

Eco nerd

Partner shops that check off 10-12 of 12 eco criteria and hence can be called experts in terms of sustainability and their efforts to protect the environment and people’s rights.

Eco criteria for fashion brands

Environment

Eco collection. The brand/retailer offers an eco collection or has a significant amount of eco-friendly products.
Organic and/or non-toxic. The retailer offers products made of materials like organic cotton, jute, linen, silk, ramie or wool. Toxic chemicals listed by the European Chemicals Agency are avoided in the manufacturing process (we believe that the EU sets the highest regulatory standards).
Reduced its carbon emissions. The brand or retailer has already reduced some of its carbon emissions. Examples can include but are not limited to installing renewable energy generators on the brands production or logistic sites, switching to local production sites, reducing transportation emissions, etc.
Recycled or upcycled materials. The brand uses recycled or upcycled materials in its production process. The retailer sells products made of recycled or upcycled materials.
Sustainable packaging and/or transport. The brand or retailer uses sustainable packaging and/or offers sustainable transport options. For example, the company uses paper instead of plastic packaging or biodegradable packaging made from mycelium, or it switched its transportation service to an eco alternative, etc.

Animals

Vegan collection. The brand/retailer offers a vegan collection or has a significant amount of vegan products.
Fully vegan. The brand offers vegan products only. That means it’s not using any animal derived materials, such as wool, silk, leather, fur, beak, etc. Furthermore, no animals were harmed during the production process (this includes animal testing).

People

Fair working conditions. The brand/retailer has implemented fair working conditions, such as fair compensation or legit working hours, it doesn’t use child labour etc.
Local production. The brand mostly produces its products within the country and/or area where it is located, employing local workers and supporting the local economy.

Other

Donations or charity contributions/collaborations. The brand or retailer donates money to charity organisations or has collaborations with them.
Sustainable promise or commitment. The brand or retailer has made a sustainability promise or commitment and is working towards achieving its eco goals in the nearest future.
Slow fashion or second-hand clothing. The brand or retailer is committed to fewer new collection cycles and a higher product quality/durability and/or offers second-hand clothing.

Eco criteria for beauty and health brands

Environment

Organic ingredients. The brand sells products made of organic ingredients that are farmed and grown without pesticides, chemical fertilisers, GMOs, sulphates or antibiotics.
Reduced its carbon emissions. The brand or retailer has some achievements in reducing its carbon emissions. Examples can include, but are not limited to installing renewable energy generators on the company’s production or logistic sites, switching to local production sites, reducing transportation emissions, etc.
Sustainable packaging and/or transport. The brand or retailer uses sustainable packaging and/or offers sustainable transport options. For example, the company uses paper instead of plastic packaging or biodegradable packaging made from mycelium, or it switched its transportation service to an eco alternative, etc.
Palm-oil free. The retailer doesn’t offer any products that contain palm oil.
Non-toxic or natural products. The brand does not use in its products toxic chemicals listed by the Environmental Working Group. It only uses natural ingredients. The retailer only offers non-toxic, natural products.

Animals

Cruelty-free products. The brand does not harm, kill or test on animals in the production process nor does it hire subcontractors to do so. The products are hence not sold in China. The retailer guarantees that the offered range is cruelty-free.
Vegan collection. The shop offers a vegan collection or has a significant amount of vegan products.
Fully vegan. The shop offers vegan products only. That means that none of the offered products contain any animal-derived ingredients, such as beeswax, animal hair, animal fats, milk, crushed cochineal bugs, etc. Also, no animals were harmed during the production process (this includes animal testing).

People

Fair working conditions. The brand/retailer has implemented fair working conditions, such as fair compensation, legit working hours, no child labour etc.
Local production. The brand mostly manufactures its products where it is located, employing local workers and supporting the local economy.

Other

Donations or charity contributions/collaborations. The brand or retailer donates money to charity organisations or has collaborations with them.
Sustainable promise or commitment. The brand or retailer has made a sustainability promise or commitment and is working towards achieving its eco goals in the nearest future.

Eco criteria for food and drink brands

Environment

Non-gmo. The brand/retailer does not use or sell products that contain genetically modified ingredients.
Organic. The brand produces or sells certified organic products. The retailer focuses on selling certified organic products.
Reduced its carbon emissions. The brand/retailer has some achievements in reducing its carbon emissions. Examples can include, but are not limited to installing renewable energy generators on the brands production or logistic sites, switching to local production sites, reducing transportation emissions, etc.
Sustainable packaging and/or transport. The brand/retailer uses sustainable packaging and/or offers sustainable transport options. For example, the company uses paper instead of plastic packaging or biodegradable packaging made from mycelium, or it switched its transportation service to an eco alternative, etc.

Animals

Vegetarian options. The brand or retailer offers vegetarian products. That means, no animals were killed in the production process and the product doesn’t contain meat or fish.
Vegan options. The brand or retailer offers vegan options. Meaning, some products don’t contain ingredients derived from animals, such as cow milk, cheese, butter, meat, fish, eggs, honey, etc.
Fully vegan. The brand or retailer offers vegan products only. That means none of the sold products contain any of the animal-derived ingredients or products such as cow milk, cheese, butter, meat, fish, eggs, etc. Also, no animals were harmed during the production process (this includes animal testing).

People

Fair working conditions. The brand/retailer has implemented fair working conditions, such as fair compensation, legit working hours, no child labour etc.
Local production. The brand mostly manufactures its products where it is located, employing local workers and supporting the local economy.

Other

Donations or charity contributions/collaborations. The brand/retailer donates money to charity organisations or has collaborations with them.
Sustainable promise or commitment. The brand/retailer has made a sustainability promise or commitment and is working towards achieving its eco goals in the nearest future.
Waste reduction. The brand/retailer has reduced its waste production significantly.

Eco criteria for department stores

Marketplace

Sustainable brands only. The shop only cooperates with and sells products from brands that are sustainable. For example: brands that actively reduce their carbon footprint, use recycled or upcycled materials, have committed to equal and fair working conditions, produce locally, focus on circular economy, are fully vegan, etc.
Supports local brands. The retailer prioritises cooperation with local brands and promotes them on its website.
Transparent product descriptions and site navigation. The shop provides transparent and user-friendly product descriptions that also include details on the items’ sustainability. The retailer’s website has relevant filters and search options that help users find eco-friendly products.

Environment

Product range that promotes a sustainable lifestyle. The shop has a range of brands and/or products that promote a sustainable and eco-friendly lifestyle.
Reselling used goods. The shop offers products that are used, upcycled, refurbished or second-hand.
Reduced its carbon emissions. The retailer has some achievements in reducing its carbon emissions. Examples include, but are not limited to installing renewable energy generators on the shops, production or logistic sites, switching to local production sites, reducing transportation emissions, etc.
Sustainable packaging and/or transport. This criterion analyses the delivery to the end customer, as well as moving goods in the supply chain. For example, the company uses paper instead of plastic packaging or biodegradable packaging made from mycelium, or it switched its transportation service to an eco alternative, etc.
Eco collection. The retailer offers an eco collection or has a substantial amount of eco-friendly products.

Animals

Vegan options. The shop offers vegan options. Meaning, some products don’t contain ingredients derived from animals, such as wool, silk, leather, fur, beak, beeswax, animal hair, animal fats, milk, crushed cochineal bugs, cow milk, cheese, butter, meat, fish, eggs, honey, etc.

People

Fair working conditions. The shop has implemented fair working conditions, such as fair compensation, legit working hours, no child labour etc.

Other

Donations or charity contributions/collaborations. The retailer donates money to charity organisations or has collaborations with them.
Sustainable promise or commitment. The shop has made a sustainability promise or commitment and is working towards achieving its eco goals in the nearest future.

Eco category

Eco category in the top navigation bar of Moincoins

The eco category, which you see in the top navigation bar, lists brands that have eco status “eco skilled” or “eco nerd”. Those are online stores that fulfill more than 50% of our green criteria. We round up those brands to make sustainable shopping decisions smoother - you can be sure that every company on the list is more than just a green enthusiast.

What’s more, you can see how much cashback you can earn when you shop at one of those eco-friendly shops. By clicking on the title, you can easily navigate to the brand’s/retailer’s page and explore the saving options as well as the most important information about the brand or retailer.

Eco tag

At Moincoins we use two types of eco tags.

1. Eco tag on the category pages

Provider card with eco tag on a category page

The eco tags on a brands’ or retailer’s card mean that the whole company has been rated “eco skilled” or “eco nerd”. This way we highlight eco-friendly companies when you for example explore the list of our Fashion partners.

2. Eco tag on the deals

Eco tag on a deal at Moincoins UK

The eco deals on a brands’ page mark specific offers that are eco-friendly, e.g. an eco or vegan collection. This means that the company may be classified as “non eco”, as it doesn’t score enough points to climb higher in our rating, yet, we found an eco-friendly product line that stands out from the range of their products. It would be unfair not to feature such an initiative, that is why we decided to encourage the positive in every evaluated company.

Please keep in mind that we differentiate our rating based on the country you’re shopping in. Therefore you may notice that in some cases brand’s or retailer’s eco score may vary in different locations. Moincoins is currently available for shoppers in the US, UK and Germany.

At the moment, we only have the eco rating in place for some of our partner shops in selected categories. This will change as we slowly roll out the rating system to more categories.

At Moincoins, we aim to be as transparent and thorough as possible. Each shop is asked to fill out a questionnaire in order to determine which sustainability efforts it has in place. We also conduct extensive research on each company ourselves and to the best of our capabilities.

But we're not perfect. The seagull team is always willing to reconsider the status and provide updated information on the recent sustainability practices of our partners. You can support us by sharing any helpful information about your favourite brands.

Send us a message via our contact form.

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