Fast Fashion Tested: Zara and Guess Score Worst Eco Collection

Over the last six months, Moincoins has tested four of the most popular fast fashion brands to determine which one has the most sustainable eco collection. The tested brands are Zara, Guess, H&M and Pull&Bear. The in-depth review shows that Zara and Guess offer the least eco-friendly collections, whereas Pull&Bear has the best.

The test was conducted from November 2021 to January 2022 and included testing T-shirts, jeans, sweaters and dresses from the brands’ eco collections. The testers looked into the sustainability of the materials, textile certifications, quality and durability, as well as the product information given in the online shop and on the product tags. All items were worn, washed, handled and cared for according to the care instructions by Moincoins employees.

Ranking:

1. Pull&Bear - Join Life Collection
2. H&M - Conscious Choice Collection
3. Zara - Join Life Collection
   Guess - Guess Eco Collection

The results show that the Guess Eco collection lacked transparency and used the least amount of sustainable materials. The clothing from Guess was the most expensive but had the best quality. Zara’s products were the worst in terms of quality and durability, but some items had textile certifications. H&M Conscious Choice scored average and was the cheapest of all brands tested. Pull&Bear was the surprise winner, ranking highest when it came to sustainable materials and product information.

The detailed test was conducted since sustainability in fashion is becoming important for more and more consumers in the United States and globally, a study revealed. But according to it, the majority of consumers are not willing to pay more for sustainability. This is why Moincoins focused on reviewing the eco collections of fast fashion brands - they are cheaper than most sustainable brands.

The Moincoins team provides customers with helpful information about sustainable shopping and a green lifestyle. On the Moincoins blog, the authors guide the readers through topics such as slow fashion, ecotourism and how to add eco-friendly habits to their lifestyle.