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Good things take time, they say. This slogan is a good starting point to realise how far from that we are in our everyday choices. We’re constantly trying to figure out ways to get things done faster: modern technology, easy solutions to our problems, how to quickly fall asleep, fast dating, fast food etc. But don't you think that life feels better when lived slowly? Eating is better when you’re slower, sex is better when you’re slower, making decisions is better when you’re slower, even wine is better when it’s bottled for a longer time. The same happens with fashion! We’re here to explain to you what slow fashion is, why is it crucial for the fashion industry and how to join this movement.
Photo by tu tu via Unsplash
The term was invented in 2007, in an article by the author, design activist, and research professor Kate Fletcher in the British publication The Ecologist. It promotes a more ethical and sustainable way of living and consumption and it’s also sharp criticism of the fast fashion industry. This environmentally and socially conscious approach to fashion makes the consumers aware and more educated on the clothing manufacturing processes.
Slow fashion means:
Unfortunately, fast fashion is still the industry norm - producing tons of garments, in as little time, effort and cost as possible. What characterises fast fashion is cheap, easily accessible, speed manufactured and shipped garments, with seasonal collections and up-to-the-minute styles. It is an industry that encourages a “throw-away” attitude and at the same time, it creates the need to buy something new.
According to a video about H&M’s recycling machines, the average American spends over $1,800 a year on new clothes and throws away 200 t-shirts' worth of textiles every year. In addition to that, we produce around 400% more clothes compared to the consumption rates 20 years ago. Fast fashion brands still use synthetic fibers like polyester, nylon, or acrylic which take hundreds of years to biodegrade. Slowing down seems to be the only solution.
Despite the fact that fast fashion has been widely criticized for low quality, the bad working conditions and poor payments, exploitative practices and many more reasons, it’s also a matter of uniqueness. Most of the fast fashion brands face troubles on intellectual property grounds since many designers claim that their designs have been illegally duplicated and mass-produced by fast fashion companies. You already know how very possible it is to end up wearing what everyone else does. Slowing the process down and adding more quality and uniqueness is the only way out.
We presented the impact fast fashion has on the environment. If you're still unconvinced about choosing slow fashion instead, below are some extra arguments:
Shopping classic, quality pieces that will last for years will create some space in your wardrobe and you will end up with less but more valuable clothing items.
“Style is very personal. It has nothing to do with fashion. Fashion is over quickly. Style is forever.” - R.Lauren
By shopping for timeless, slow fashion pieces you will have the opportunity to become more creative, better express yourself, and develop a distinct personal style.
It’s a fact: the more clothes we have, the less we wear them, and the faster they end up in the bin. The average American has been estimated to throw away around 37kg of clothes every year. Additionally, it is estimated that by the year 2030 we are expected as a whole to be discarding more than 134 million tonnes of textiles a year.
In this case, numbers speak for themselves. Recent research has shown that the global apparel and footwear industry produced more greenhouse gases than France, Germany and the UK combined in 2018 which equals 2.1 billion tonnes of CO2 emissions in total.
The best way to reduce your fashion carbon footprint when buying new items is to support slow fashion and sustainable brands that utilize materials made from natural or recycled fabrics and care about reducing their own waste throughout the supply chain.
Annual greenhouse gas emissions of apparel and footwear brands chart from Vogue Business
Water is life. But in the case of fashion, tones of it are wasted if you think that a single pair of jeans takes around 1,800 gallons of water to be produced. What’s more, buying slow fashion not only saves water but it ensures cleaner water too - synthetics are responsible for the enormous amounts of microfibers that end up in the ocean every year.
By switching to more ethical and sustainable brands, you can be sure that your clothing was produced under fair working conditions. In a world where most garments are produced under poor health conditions, exhausting working hours, and constant pressure, choose which side are you on.
Photo by Cherie Birkner via Unsplash
Now that you’re into a more responsible way of thinking and hopefully consuming too, we give you our recommendation where to shop for the slow fashion.
Grammar is a sustainable and slow fashion brand, founded back in 2016, offering pieces that have a unique personality. It creates elegant, comfortable and timeless garments that stand up to the highest standards of design and sustainability. All materials are ethically sourced so the clothes are made from 100% organic cotton, which is also GOTS-certified (Global Organic Textile Standard). What’s more, this brand manufactures locally, reducing its carbon footprint and supporting local artisans and women- or minority-owned businesses in New York City.
Shopping at Grammar is not only eco-friendly but also a statement of elegance. Starting with foundational elements, like a white shirt, it creates a modern sophisticated wardrobe that every powerful woman would wish for. Each outfit is designed with honest respect to a woman’s form and with the passion to make her voice stronger.
It provides you with a great selection of 100% organic cotton white shirts that are the basic elements of your outfit as well as it also offers an expanded collection of dresses, tunics and accessories. All orders are shipped within 2 business days, right to your door at no additional shipping cost. You can also return your order within 30 days but we recommend you think about nature before placing your order to avoid growing your carbon footprint by sending items back. All garments are suggested to be washed in cold water, which is gentler on fabrics and conserves energy.